Marketing
· 5 min read

Video Conference Camera: New IT Trends That Will Define 2023

With the recession and inflation going on, there may be challenges and new trends in the field of IT that will arise that will affect how businesses operate whether positive or negative.

People think that IT is not affected by economic downturns, but IT leaders may still need to carefully examine their budgets and plan their investments in a smart way.

In this article, you will know the four new IT trends that will define 2023. So, keep reading!

4 New IT Trends For Hybrid And Remote Work Environments

Technology can help organizations survive during difficult times by allowing them to be more flexible, effective, safe, and smart. Some technologies, like cloud computing, cybersecurity, teamwork tools, and artificial intelligence, will be important for any organization to succeed during an economic downturn.

Here are the four (4) new IT trends for hybrid and remote work environments:

The Cloud: More Than Just Cost-Savings

The flexibility and scalability of the cloud will be crucial during a possible recession. A good cloud strategy should not completely overhaul your business and should coexist with other strategic efforts, according to IT analyst firm, Gartner.

As companies begin to think about how their budgets will be impacted by a possible recession, that same flexibility and scalability the cloud presented during the pandemic will become paramount once again. 

Cybersecurity: More Cross-Functional Support Needed

According to recent research from Santa Clara, California-based cybersecurity giant Palo Alto Networks, 96% of all respondents were the victims of a cyber incident or data breach, and 57% saw three or more incidents or breaches. 

The study also found that a third of all organizations surveyed experienced an operational disruption as a result of a breach in the past year.

Moreover, an overwhelming majority (84%) of executives agree that hybrid work has played a key role in the increase in cyber incidents over the last 12 months. Other factors cited for successful breaches include insufficient detection and response capabilities and the improving capabilities of bad actors. 

Executives are largely concerned with their organizations’ security capabilities, as just 25% say they believe their readiness and resilience are high. 

When asked for their top three cybersecurity business properties and challenges, 96% cited a lack of skilled cyber professionals. Other challenges included an increase in data management and perimeter complexities, and security not keeping up with changes in the tech stack.

Collaboration: Hybrid Work Necessitates the Need for Intelligent UC&C Systems

With 2023 around the corner, IT budgets should reflect those necessary conference room upgrades and end-user tools, unified communications experts say. 

Numerous studies of end-user habits suggest that a large majority want their organizations to retain some sort of flexible work model that allows them to choose where they want to work, forcing IT and facilities professionals to rethink the modern office and the technology deployed within. 

Furthermore, the “right technology” in 2023 will be highly intelligent and able to help make setting up meetings easier, while in-room technology seamlessly and automatically frames in-room meeting participants, filters out unwanted noise, and makes meetings equitable for both in-office and remote meeting participants.

Artificial Intelligence/Machine Learning: Improving Efficiency and Enhancing User Experience

ChatGPT, Microsoft, and Google are trying on a beta version of similar technology.

AI and ML can be used in a number of ways. For example, they can be used to automate repetitive tasks, such as data entry or customer service inquiries, freeing up employees to focus on more complex and creative work. 

They can also be used to analyze large amounts of data to identify patterns and insights that would be difficult for humans to detect, such as customer preferences or fraud detection.

The Best Video Conference Camera For Hybrid And Remote Work

Communication is crucial for your business, especially in times of recession and inflation to keep your employees, clients, and leads intact and abreast with your goals within the year.

One way to achieve this is through investigation in a good video conference camera that will cater to all your needs such as high-quality video and crisp audio.

One good example here is our Coolpo AI Huddle Pana, a 360 conference camera and all-in-one video conference equipment. The AI Huddle Pana can be your microphone, speaker, and camera all at once.

The Pana supports 1080p video conference solutions, has 360-degree FOV, 4 smart microphones with up to 15ft pick up, and an all-surround speaker.

Its Dual Positioning Technology will let you identify the active meeting participants through their gestures and voices.

Also, its Plug-And-Play feature makes your remote meetings safe.

Discover More Features And Products For Seamless Remote Collaboration. Purchase Now!

Conclusion

In conclusion, the four new IT trends that are expected to define 2023 are the cloud, cybersecurity, collaboration, and artificial intelligence/machine learning. They can help businesses to do well during difficult times and to adjust to new ways of working. 

Moreover, It's important for IT leaders to manage their budgets carefully and invest in smart ways to make the most of these trends just like video conference cameras such as Coolpo AI Huddle Pana, Coolpo AI Huddle Mini, and Mini Lite.

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