· 5 min read

Conference Room Camera: Key Against Presenteeism

In the left, there's a laptop with coffee while on the right, there is a group of office workers working sadly while there's also a remote worker working happily.

The advent of remote work has made conference room cameras popular because of their helpfulness. Thanks to these high-tech devices, online communication has become seamless. Unfortunately, the era of "productivity theatre," where employees are physically distant from their bosses and need not engage in unnecessary displays of busyness, has threatened the value of remote working. With the right strategies, the idea is to embrace flexibility, allowing workers to structure their days more humanely and sensibly, which has somewhat lessened this challenge. 

However, a recent report by software companies Qatalog and GitLab suggests that many remote workers still need to be entangled in the web of old habits, despite the potential for genuine flexibility.

In this article, we will explore the new reports of productivity theatre and ways to combat it.

Looking Back at Productivity Theater

The term "productivity theatre" encapsulates the deceptive practices employed by remote workers to create the illusion of being productive without actually accomplishing meaningful tasks. Common examples include excessive meetings, prolonged email exchanges, and constant updates on collaboration platforms—all of which contribute to a facade of busyness rather than genuine productivity.

Presenteeism: The Killing Time at Work 

A recent report by software companies Qatalog and GitLab suggests that many remote workers are still entangled with productivity theatre despite the potential for genuine flexibility. 

The 'Killing Time at Work' report, based on surveys of 2,000 knowledge workers in the US and UK, highlights that remote workers often mimic the behavior of traditional office workers. They engage in ostentatious online activities—such as joining pointless Zoom meetings or strategically timing email responses—to create an illusion of constant productivity. According to the research, this digital presenteeism takes up to 67 minutes daily on average.

This habit not only squanders valuable time but likely diminishes the quality of work. The report asserts that a significant majority (81%) believe that higher flexibility when they work leads to increased productivity and better output quality. The failure to fully embrace the potential of asynchronous work is a crucial factor contributing to this discrepancy.

A pointless, synchronous session leads to nothing. 

The report emphasizes transitioning beyond remote work to genuinely asynchronous work. Certain collaborative activities may require synchronous engagement, but other tasks can be performed without it. However, organizational norms and technological challenges often pressure employees to conform to traditional working hours, undermining the advantages of a remote setup.

According to the report, more than half of workers (54%) perceive their colleagues as adhering to outdated practices, and nearly two-thirds (63%) believe management prefers a traditional, office-centric culture. This dichotomy sends mixed messages to employees—officially endorsing remote flexibility but informally rewarding those who adhere to traditional nine-to-five schedules.

The consequence is a blend of remote work challenges without the true benefits of autonomy and control over one's time, leading to potential burnout and discontent among the workforce. The report suggests that organizations committed to remote work should also champion asynchronous practices to avoid this. Leaders must align their messaging, officially encouraging flexibility while fostering a culture that truly supports it.

Remote Work Existence All thanks to conference room cameras.

Remote work becomes possible thanks to the existence of conference room cameras. They made every communication possible for workers situated in different places. The Coolpo AI Huddle webcams are a great example of conference cameras that aid in meeting the needs of remote workers.  With the device’s Meeting Flex® Technology, these room cameras can perform different AI capabilities such as auto-framing, auto-tracking, auto-focus, and noise cancellation.

The Coolpo AI Huddle series comprises different conference room cameras, namely the Coolpo Pana, Mini Lite, and DeskMate. Each device can cater to different collaboration needs, whether large conferences, group meetings, or even 1on1 meetings. Aside from these, Coolpo created software that can facilitate seamless communication. This is possible through Voiz.AI. A noise-cancellation app can cancel out different background noises. Using this software with any of Coolpo’s conference cameras can address any presenteeism issues. 

Conference Room Camera + Asynchronous Practice: How to Balance? 

Breaking free from the grips of productivity theatre requires a strategic approach. Remote workers and employers can collaborate to establish clear goals, implement realistic performance metrics, and foster a culture that values output over appearances. Embracing tools that streamline communication and project management can help employees focus on substantive tasks rather than theatrical activities.

Furthermore, organizations committed to remote work should also champion asynchronous practices to avoid presenteeism. Leaders must align their messaging, officially encouraging flexibility while fostering a culture that truly supports it.  While collaboration is essential for remote teams, balancing synchronous and asynchronous work is paramount. Encouraging employees to communicate effectively and schedule purposeful meetings with the help of conference room cameras can help minimize the time wasted on unnecessary interactions, fostering a culture of genuine productivity.


In conclusion, there is no denying that the widespread adoption of remote work, made possible by cutting-edge conference room cameras like the Coolpo AI Huddle series, has changed the landscape of professional communication. However, the emergence of productivity theatre and the persistence of presenteeism among remote workers pose significant challenges to realizing genuine flexibility and productivity.

To address these challenges, organizations must officially endorse remote flexibility and actively foster a culture that supports asynchronous practices. In essence, the successful convergence of conference room cameras and asynchronous practices is pivotal for unleashing the full potential of remote work. By embracing technology that facilitates genuine collaboration and adopting a mindset that prioritizes output over appearances, organizations can create a remote work environment that fosters true flexibility, productivity, and employee satisfaction.

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